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Contact


Contact is an editorial publication that expresses the different facets of body contact.
Project Timeline
September 2019 - November 2019 • 3 months

Project Type
School Project • Individual Project


Project Responsibilities
Art Direction, Photography, Research, Writing, Design

Project Tools
Adobe InDesign, Adobe Lightroom






Design Challenge


Design and execute an editorial publication of your choosing.



Inspiration


I worked for a retail company in two different cities. I noticed that with the store I worked at in Ottawa, people would wave goodbye or simply say goodbye after a shift. When I worked at a Toronto location, it was common to hug people goodbye after a shift. I wondered what caused that difference. Does the city make a difference? Or it is simply a coincidence?



Concept


The concept in which I decide to explore was body contact and how we physically interact with others. With each new section, I wanted to explore a different question on the topic of body contact and lastly a visual depiction of the most common ways in which people interact with each other.

1. WHAT IS THE NORM?

What kind of body contact is appreciated in different cultures, business practices, etc.

2. IS CONTACT NEEDED?

What is its relationship to human nature?

3. PARTS OF THE BODY THAT COMMONLY COME INTO CONTACT WITH OTHERS

Ex: Hands: Handshaking, hand holding or lips: kissing on the lips, kissing on the cheek, etc.



My Thoughts on the Topic


Body contact is something so natural and so ingrained into most cultures one way or another. Simple gestures such as handshakes or hugs are so common in practice. Body contact is interpreted so differently depending on your culture. I grew up in a family that didn’t value physical affection. I started to wonder if it was my family in particular, or if it was maybe a cultural thing.


Mood Boarding






Imagery


With the photography, I wanted to emphasize how “human” it is for physical interaction by having models skin to skin. The content in which I wanted to shoot were as follows:

  1. Specific body parts
  2. Physical interactions


Development


Prior to settling on a particular style, I designed a few experimental layouts to see which directions I could take this publication.


INITIAL COMPOSITION EXPERIMENT



This was the first layout idea. I emphasized stark contrast in type to highlight key ideas.


UPDATE 1




UPDATE 2





I valued the copy in this publication as I felt that I wrote insightful and interesting content for people to read. It was important to have headings to help guide readers.



Typefaces


My initial typefaces were Big Caslon Regular for headings and Pt Serif for body copy.

Big Calson here →   Pt Serif here →

The typefaces were then to Ogg Regular for headings, Saol Display Italic for headings (for additional emphasis). There is something so delicate about Ogg and Saol Display, which well-suited the photos as they both help to emphasize the naturalness of them.

Ogg here →   Saol Display here →    



Photography


To emphasize the concept of touch and contact, the photography style is simple and bare.




Colours


To reflect the topic of body contact, orange was utilized to echo warmth as a connotation for body contact. To refect the photography and editing style, white copy was used over orange and vice versa. Initially, copy was going to be black, though it seemed to harsh for overall soft style of the publication.



Final Spreads













Final Takeaways


The process of generating everything, including copywriting, taking photos, editing photos, and then finally designing the spreads, was tedious and incredibly rewarding in the end.


What I Learned


🗝 My friends are amazing for letting me take photos of them
🗝 I learned a bit about the different benefits of touch
🗝 Paul Sych, my incredible prof, helped me realize the importance of leading and tracking (thank you Paul, if you’re reading this)



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